Overview

Our easy-to-use widget lets customers choose to offset their order’s carbon footprint, making a positive impact on the environment and a lasting impression on your shoppers. By taking action to reduce the environmental impact of your business, you will build trust with your customers, increase customer loyalty, and even lead to higher cart conversion.

Preferred Placement

The Checkout Widget should always sit as close to the Checkout Button as possible, without going beneath it.

Side Cart

The option for shoppers to offset their order should be as close to the Check Out action as possible, ideally before it as anything after the button may be missed

Cart Page

The option for shoppers to offset their order should be as close to the Check Out action as possible, ideally before it as anything after the button may be missed

Checkout Page

Keep the Widget grouped with the order’s information (Products, Subtotal, Call to action(s)) vs grouped with billing/shipping/payment information

Payor Mode Considerations

Depending on how you intend to offer/promote EcoCart's carbon offsetting, you will want to consider how it is communicated to your customers.

Customer Paying

Merchant Matching

Merchant Paying

Customer Matching

Carbon Neutral Shipping

Shopper Paying

Merchant Paying

Further Considerations

Make the action to opt-in clear and intuitive
Prominently display the cost & value to the shopper
Contain the widget within a border with adequate margins to clearly distinguish it from other offers or promotions during the Checkout process
Always include EcoCart attribution according to our Branding guidelines.