Overview

By prominently displaying the Product Detail Page Widget, you can communicate your dedication to sustainability and build trust with environmentally-minded shoppers. This can help differentiate your product from competitors and position it as a responsible choice in the eyes of potential customers. Additionally, promoting carbon offsetting can also boost your brand’s reputation, increase customer loyalty, and even cart value.

Preferred Placement

Product Hero

This refers to the grouping of Product Title, Description, and Price that often appear together near the top of the Product's page. Including the EcoCart Widget with this information conveys carbon offsetting as a unique feature of the product.

Add To Cart Button

Associating the EcoCart Widget with the "Add To Cart" action primes the shoppers to take further action while checking out.

Payor Mode Considerations

Depending on how you intend to offer/promote EcoCart's carbon offsetting, you will want to consider how it is communicated to your shoppers.

Shopper Paying

Inform your customers throughout their shopping journey of the option to offset their order while checking out.

"Offset Your Order At Checkout"

Shopper Paying + Merchant Matching

Inform your customers throughout their shopping journey of the option to offset their order while checking out. We recommend saving the Merchant Matching language for the Checkout Widget.

"Offset Your Order At Checkout"

Merchant Paying

Inform your customers throughout their shopping journey about your brand's proactive stance on sustainability.

[Merchant] Has Offset Your Order"

Merchant Paying + Shopper Matching

Inform your customers throughout their shopping journey of the option to offset their order while checking out. Even though you have already committed to offsetting 100% of orders, we recommend promoting the desired customer action upfront.

"Offset Your Order At Checkout"

Variations

Preferred Treatment

Our preferred treatment uses the EcoCart Badge to increase recognition.

Alternate Treatments

If the EcoCart Badge treatment is not suitable on your storefront, you may use these alternate treatments:

Standard Logo

Black Logo

White Logo For use on a dark background